Case studies

Ecommerce growth case studies from real brands.

Explore how Iconic Website helps ecommerce and service-based brands solve technical, marketing and operational challenges through Shopify, Klaviyo, paid media, content, SEO and ongoing growth strategy.

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Featured clients

  • Beauty by Doctor
  • Monphell
  • M Boutique Australia
  • New Signs
  • Bali Swing
Beauty by Doctor aesthetic clinic digital marketing case study

Aesthetic clinic

Beauty by Doctor

A premium aesthetic clinic in Sydney specialising in advanced skin and body treatments.

View case study
+82%
Increase in website sessions
+61%
Increase in bookings from paid ads
+46%
Email open rate (Klaviyo)
-37%
Cost per booking decreased
Monphell fashion ecommerce growth case study

Fashion

Monphell

A contemporary fashion brand offering timeless, elevated wardrobe essentials.

+73%
Increase in total revenue
+38%
Increase in average order value
+52%
Email revenue attributed
+29%
Increase in repeat customers
M Boutique luxury handbag accessories ecommerce case study

Accessories

M Boutique

Specialists in premium base shapers and organisers for luxury handbags in Australia.

+127%
Increase in website traffic
+94%
Increase in organic search traffic
+42%
Increase in conversion rate
Top 3
Rankings for high-intent keywords
New Signs custom signage Shopify ecommerce case study

Custom signage & ecommerce

New Signs

An Australian signage business offering custom signs, print products and personalised online ordering.

Custom
Product personalisation system
Shopify
Custom development & UX improvements
Automation
Order workflow optimisation
Scalable
Improved ecommerce operations
Bali Swing tourism booking website and SEO case study

Tourism & attractions

Bali Swing

One of Bali’s best-known attractions, offering swing experiences, photography spots and online bookings near Ubud.

16+
Booking products integrated
GlobalTix
Booking platform integration
SEO + GEO
Website optimisation
Improved
Booking journey & UX

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