Highly Targeted
Laser-focused audiences built for real patients.
Case study
Beauty by Doctor
Beauty by Doctor digital marketing case study.
A multi-channel growth partnership for a doctor-led aesthetic clinic in Sydney.
Beauty by Doctor is a doctor-led aesthetic clinic in Bondi Junction, Sydney. Iconic Website provides ongoing strategic marketing support across Meta Ads, Instagram, TikTok, Klaviyo email marketing and conversion-focused landing pages.
Doctor-led
Expert care you can trust
Evidence-based
Proven treatments backed by science
Personalised
Tailored plans for every patient
Natural results
Enhancing patient confidence
A coordinated strategy across advertising, content, email and conversion.
Our partnership
Growth Partner
The partnership brings Beauty by Doctor's major digital channels into one coordinated strategy. Campaign planning, paid media, educational content, email marketing and landing pages are aligned around the clinic's treatments, patient needs and commercial objectives.
From 1 January to 30 June 2026, the clinic's Meta campaigns generated 946 leads at an average cost per lead of A$13. Social content and email marketing also supported sustained reach, education and patient engagement across the six-month period.
Facebook Ads
Campaign strategy and lead generation
Content strategy, design and management
TikTok
Short-form video strategy and content
Klaviyo Email Marketing
Campaigns, education and patient retention
Chinese Social Platforms
WeChat and Xiaohongshu marketing
Landing Pages
Conversion-focused campaign experiences
01
Facebook Ads
High-intent Meta advertising that generates enquiries and books consultations at the lowest possible cost per lead.
Facebook
Creative That Converts
Scroll-stopping visuals and videos tailored to each treatment.
Constant Optimisation
Ongoing testing and refinement to lower cost per lead and increase enquiries.
Full Funnel Approach
Cold, warm and retargeting campaigns working together to drive results.
Campaign management
Data-driven campaigns built to perform.
Data-driven campaigns built to attract high-intent audiences and drive real bookings.
Campaign examples
Attention-grabbing creatives and scroll-stopping visuals designed to convert.
Blepharoplasty Campaign
Lead-generation creative
Doctor-Led Video
Educational campaign creative
EvolveX Winter Offer
Treatment offer campaign
6 month results
Consistent growth,
lower costs,
more patients.
1 January–30 June 2026
946
Leads Generated
From Meta campaigns
A$13
Cost Per Lead
Efficient patient acquisition
117K+
Accounts Reached
Across all campaigns
7.7K+
Link Clicks
High-intent engagement
02
Instagram
Management
Strategic content and data-driven insights that build trust, grow the audience and drive real patient enquiries.
Instagram
Our approach
Strategic Content
Content planned around patient needs, treatments and clinic goals.
Engaging & On-Brand
Consistent visual content designed to educate and build trust.
Consistent Growth
Ongoing publishing that strengthens awareness and audience connection.
Data-Driven Optimisation
Performance insights used to continually refine the content strategy.
Content examples
Content designed to educate, engage and convert.
A consistent mix of educational posts, treatment results, doctor-led videos and campaign content.
Thread Lift Reel
Treatment education and awareness
UltraClear Doctor Reel
Doctor-led educational content
Brow Tattoo Carousel
Educational carousel content
6 month results
Consistent content.
Meaningful growth.
1 January–30 June 2026
644K
Instagram Views
Across all content
194K
Accounts Reached
Unique audience reach
5.7K
Content Interactions
Engagement across posts and Reels
62
Posts Published
Consistent six-month output
03
TikTok
Management
Short-form video strategy and content built to increase awareness, educate new audiences and drive real patient enquiries.
TikTok
Our approach
Short-Form Strategy
Video concepts planned around patient needs, treatments and clinic goals.
Hook-Led Creative
Strong openings and clear storylines designed for fast-moving feeds.
Consistent Publishing
Regular short-form content that strengthens awareness and audience connection.
Performance Insights
Video performance insights used to refine future content and improve reach.
Content examples
Short-form content designed to stop the scroll and build trust.
A consistent mix of educational videos, treatment explainers, doctor-led content and trend-aware creative.
Treatment Explainer
Treatment education and awareness
Doctor-Led TikTok
Doctor-led educational content
Behind The Scenes
Clinic trust-building content
6 month results
Short-form content.
Real reach.
1 January-30 June 2026
293K
Video Views
Across TikTok content
1.6K
Profile Views
High-intent profile visits
5.6K
Likes
Positive content signals
120
Shares
Content shared onward
04
Klaviyo
Email Marketing
Email campaigns, automations and reporting that keep patients engaged and turn education-led content into measurable action.
Klaviyo
Our approach
Campaign Strategy
Planned campaign themes aligned with treatments, seasonality and patient education.
Email Design
Branded templates designed to feel polished, clear and conversion-focused.
Flows & Automations
Automated journeys that nurture subscribers and support clinic bookings.
Performance Reporting
Analytics reviewed across campaigns, flows and deliverability to guide improvements.
Examples of work
Email campaigns built to educate, nurture and convert.
A carousel of email templates used across campaigns, education sequences and treatment-led promotions.
Morpheus Treatment
What would Dr Phoebe recommend?
Body Contouring
6 month results
Email performance
with measurable engagement.
1 January-30 June 2026
91.6K
Campaign Recipients
Total campaign audience
45.89%
Campaign Open Rate
Email campaign performance
59.09%
Flow Open Rate
Automated email performance
7.58%
Flow Click Rate
Automation engagement
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