What's the Difference Between Shopify and Etsy?

First of all, Shopify is an eCommerce platform, designed for people to set up and grow their online stores (check out some successful stores built with Shopify). It has a whole bunch of powerful eCommerce tools and apps to help you do this.

You create your very own eCommerce website, upload products, and track customer orders. It’s an easy way to build an online store.

Shopify PROS
+ Powerful e-commerce tools: Shopify has the best sales tools on the market.
+ Extremely scalable: Shopify is built for all store types, from the small business right up to big brands such as Penguin.
+ Sell unlimited products with no restrictions: There are no rules on the types of products you can sell!

Shopify CONS
- Exposure: 
Your traffic is dependent on your own brand, marketing, and exposure.
- Add-ons: Shopify has an impressive app store, but adding apps can make your monthly costs creep up, which could be problematic for small-scale sellers.

Etsy is a marketplace where you create an account and can then sell through it alongside lots of other Etsy sellers. It promotes itself as “a creative marketplace” and only sells handmade, vintage, or craft goods.

+ Traffic: 
Etsy is a marketplace, you don't have to worry about marketing or promoting your brand - you can rely on Etsy's popularity instead.
+ Ease of use: You just set up an account, upload product images and information, and start selling. 
+ Cost: You can sell on Etsy for no extra monthly charge on the Standard plan. 

- Transaction fees: 
You pay a $0.20 listing fee, plus a 5% transaction fee on items you sell through Etsy.
- Product restrictions: Etsy has firm rules about what you can sell through its marketplace.
- Creative control: Etsy's format means you don't have freedom over the layout or branding of your product pages. 




February 24, 2022 — Morgane valentini