You want your customer's experience to be the best it can be when they visit your website, so you need to make sure it's optimised. Don't freak out! This isn't a list full of tech terms - it's just 10 simple-ish things for you to consider:

1. User-friendliness - Did you design your site with the potential customer in mind?
2. Ease of navigation - Is your site set up to provide a clear path to action for your customers?
3. Mobile responsiveness - Do you know if your site looks good and works well on various devices, not just your mobile?
4. Loading speed - Is your website quick to load?
5. Readability - Has your content been reviewed and proofread by someone else?
6. Contact details - Can your customers easily get in touch with you if they have questions?
7. Calls to action - Do your customers know what to do when they come to your website?
8. Opt-ins - Do you have an email list? Offer a value-packed freebie to encourage your customers to subscribe to your email list, providing future opportunities to nurture and connect.
9. Keywords - Have you used relevant keywords throughout your site?
10. Tracking - Do you know what’s bringing customers to your site?

 

February 24, 2022 — Morgane valentini