These are 10 fundamental questions to ask when creating a solid product page. 

1. Do you have a clear call to action?
2. Do you have great product photos?
3. Do you have the right product photos?
4. Do you have enough details/features about the product?
5. Do you have a clear structure and hierarchy in copywriting?
6. Do you have a well-branded product page?
7. Do you have aspirational content?
8. Do you have content that sounds human? (Telling a story)
9. Do you have social proof?
10. Do you know your customer and what he wants?

There are a few more but the 10 labeled above serve a specific purpose in building a high-converting product page.

 

February 24, 2022 — Morgane valentini